Multi-account (MCC)
For agencies: manage every client account under a single manager account.
Google Ads MCC
When you connect with a manager (MCC) account, list_accounts also lists every client
account beneath it. Reports and operations for each client account automatically run with the correct
manager context — no extra setup required.
| Field | Meaning |
|---|---|
id | Client (or manager) account ID |
is_manager | If true, this is an MCC — it holds no metrics; client accounts are used for reports |
login_customer_id | The manager ID required to access the sub-account (applied automatically) |
Plan requirement
Multi-account management is exclusive to the Agency plan. Free and Pro plans are locked to the first account you use.
Meta, TikTok, LinkedIn & Microsoft
On Meta, LinkedIn, and Microsoft, every ad account the connected user can access is listed too; on the Agency plan you can switch freely between them.
Google data sources
The same rule covers Search Console properties, GA4 properties, YouTube channels, Business Profile locations and Tag Manager containers. Free and Pro keep one resource per source; Agency keeps as many as you select. This is why an agency reporting across ten client sites needs Agency even when the ad work itself sits in one account.
Switching accounts later
You do not have to reconnect to change which accounts are in scope. The panel has an account switcher that re-lists everything using the token you already granted, so you tick a different set and save. That is also the way out of the most common trap, connecting with the wrong account or picking a manager account when you meant a client one.
Common questions
I upgraded to Agency but still see only one account. Why?
The limit applies when the selection is saved, not when it is read, so the account you picked while on Free or Pro is still the only one stored. Open the account switcher in the panel and tick the rest; no new authorization is needed because the token is already there.
Can one request sweep every client under my manager account?
On Agency, yes. Manager hierarchies are handled through the manager id automatically, so a single request can walk every client account you selected and come back with one combined list. On Free and Pro the connector is limited to the one account, so the same request covers only that.
Does a manager account show its own performance numbers?
No, and this catches people out. A manager account holds no metrics of its own; spend, clicks and conversions live in the client accounts beneath it. Asking for the manager account's performance returns nothing, which is correct rather than a bug.
Can two people manage the same accounts?
That is what the Enterprise organization is for. Seats sit under one subscription, each with its own login, and a viewer seat can read reports without any write permission at all. Sharing a single login instead is what you want to avoid, because the audit log then cannot tell you who did what.