Documentation / Concepts

Multi-account (MCC)

For agencies: manage every client account under a single manager account.

Google Ads MCC

When you connect with a manager (MCC) account, list_accounts also lists every client account beneath it. Reports and operations for each client account automatically run with the correct manager context — no extra setup required.

FieldMeaning
idClient (or manager) account ID
is_managerIf true, this is an MCC — it holds no metrics; client accounts are used for reports
login_customer_idThe manager ID required to access the sub-account (applied automatically)

Plan requirement

Multi-account management is exclusive to the Agency plan. Free and Pro plans are locked to the first account you use.

Meta, TikTok, LinkedIn & Microsoft

On Meta, LinkedIn, and Microsoft, every ad account the connected user can access is listed too; on the Agency plan you can switch freely between them.