Connecting Meta Ads

Connect your Meta account to Opus Growth.

Before you start

• You need access in Meta Business Manager to the ad account and to the Facebook Page the ads will run from.
• On the consent screen use Edit access and tick EVERY ad account and Page you want to manage — Meta grants access based on what is selected there, and view-only selections cannot make changes.

Connection steps

1. Run the tool. Tell your assistant connect_meta_ads. It returns a one-time authorization link tied to your account; nothing is connected yet at this point.
2. Open the link. The link is valid for one hour. Open it in a browser where you are signed in as the person who has access to the Meta account.
3. Grant access. Approve the requested permissions on the Meta screen. This is Meta's own consent screen, so the sign-in happens there, not with us.
4. Select an account. Your accounts are listed after authorization. Tick the ones you want to manage and save; every later operation runs on the account you picked.
5. Confirm. list_meta_ad_accounts returns the connected ad accounts.

Requested permissions

• ads_read
• ads_management
• pages_show_list
• pages_read_engagement

Nothing outside this list is requested, and the token is stored encrypted at rest. If you decline any permission on the consent screen, the flow stops and no token is written.

Notes

• Meta Ads is open on every plan — no extra charge.
• Meta issues a 60-day token (there is no refresh token); when it expires you reconnect with the same tool.
• During authorization, make sure you select ALL the ad accounts you want to manage — Meta grants access based on the accounts selected at sign-in.
• Every ad runs on behalf of a Facebook Page; your pages are listed with list_meta_pages.

Troubleshooting

Is there anything Meta will not let you do?

One thing: creating a new lead FORM, which needs a separate Meta permission we did not request. Attaching an existing form to an ad, reading its submissions and running the rest of the campaign all work normally.

Why does the Meta token need renewing every 60 days?

Meta issues a long-lived token but no refresh token, so when it expires you run the same connect tool again to refresh the authorization. That is Meta's rule rather than a choice of ours.

Why does the screen say ad accounts need a Pro or Agency plan?

That message only appears on WordPress-plan accounts, which do not include ad accounts. Once you move to Pro or Agency, the same connect tool works unchanged.

Why does the link say the connection is invalid or expired?

An authorization link expires one hour after it is generated and it is single use; opening a link that was already used produces the same error. Run the connect tool again, and you get a fresh link to continue with.

I selected several accounts but only one was saved. Why?

Free and Pro are locked to a single account; managing several is an Agency feature. Even if you tick more than one on the selection screen, the first is kept when it saves. Agency work means upgrading the plan; after that you refresh the selection from the panel's account switcher, which reuses the stored token so you never authorize again.

I authorized with the wrong user. What happens?

The stored access is limited to the accounts that the authorizing user can see; an account that user cannot reach is not visible to us either. Disconnect from the panel and connect again with the right user, and the old token is deleted.

Disconnecting

Open the panel, find Meta under connected platforms and choose disconnect. The stored token is deleted immediately, not just hidden, so we can no longer reach the account. Reconnecting later means running connect_meta_ads again and going through authorization from scratch. Disconnecting does not delete anything inside your Meta account.

→ full list of Meta tools