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Create Display Campaign

Creates a standard Google DISPLAY NETWORK campaign (PAUSED) + daily budget, such as a remarketing campaign shown only to site visitors and bid on viewable CPM.

Type: Effectue des modifications
Crédits: 5
Plateforme: Google Ads
Validation: Aperçu d'abord, appliqué après validation

Ce qu'il fait

Creates a standard Google DISPLAY NETWORK campaign (PAUSED) + daily budget, such as a remarketing campaign shown only to site visitors and bid on viewable CPM. Unlike Demand Gen it runs on the Display Network only and can bid per 1,000 viewable impressions.

bid_strategy: MANUAL_CPM (default — viewable CPM / vCPM; set the amount per ad group with create_ad_group cpm_bid) | MANUAL_CPC | MAXIMIZE_CLICKS | MAXIMIZE_CONVERSIONS | TARGET_CPA (target_cpa required). Target CPM is NOT available for Display campaigns in the Google Ads API (Google rejects it), viewable CPM is the CPM option. exclude_youtube=true (default) adds youtube.com as an excluded placement so the ads stay off YouTube. Build order: create_display_campaign → set_campaign_targeting (locations + languages; WITHOUT it the campaign targets every country) → create_ad_group (cpm_bid for MANUAL_CPM) → upload_image_asset (landscape 1.91:1 and square 1:1 images, optional logo) → create_responsive_display_ad → manage_audience_targeting(ad_group_id, audience=<remarketing list>, mode=TARGETING) for a visitors-only campaign. confirm=false → dry-run.

La description est en anglais car c'est le texte officiel que voit votre IA.

MCP: create_display_campaign

Comment l'utiliser

Vous n'appelez pas les outils par leur nom. Écrivez ce que vous voulez dans ChatGPT, Claude ou un autre assistant connecté à Opus Growth ; l'IA choisit cet outil quand il convient.

Comme cet outil modifie votre compte, votre assistant affiche d'abord un aperçu exact du changement. Rien n'est appliqué sans votre accord et chaque modification est inscrite au journal d'audit.

Paramètres

Nom	Type	Obligatoire	Par défaut
customer_id	string	Obligatoire	·	Google Ads customer account ID to query or change. Use the numeric ID returned by list_accounts; omit separators unless this tool explicitly says otherwise.
name	string	Obligatoire	·	Human-readable name for the resource being created or updated.
daily_budget	number	Obligatoire	·	Daily spending budget in the account currency, in the provider's expected numeric unit.
bid_strategy	string	Facultatif	MANUAL_CPM	MANUAL_CPM · MANUAL_CPC · MAXIMIZE_CLICKS · MAXIMIZE_CONVERSIONS · TARGET_CPA · Provider bidding strategy to configure or query for the selected campaign or ad group.
target_cpa	number	Facultatif	0.0	Target cost per acquisition in the provider's expected numeric unit and account currency.
exclude_youtube	boolean	Facultatif	true	Youtube to exclude from this operation's result or change.
confirm	boolean	Facultatif	false	Safety confirmation for a state-changing operation. Leave false to preview or validate; set true only after the user explicitly approves the shown change.

Account Auditaccount_auditAccount Snapshotaccount_snapshotAdd Keywordsadd_keywordsAdd Negative Keywordadd_negative_keywordAdd PMax Imagesadd_pmax_imagesApply Recommendationapply_recommendationBudget Pacing Alertsbudget_pacing_alertsCompetitor Adscompetitor_adsConnect Business Profileconnect_business_profile

Bien démarrer

Applications IA

Plateformes publicitaires

Sources de données

Sites et SEO

Référence des outils

Langue

Create Display Campaign

Ce qu'il fait

Comment l'utiliser

Paramètres

Outils associés