Menú de documentación
Primeros pasos
Qué es Opus GrowthInicio rápidoAñádelo a tu IACómo funcionaSeguridad y aprobaciónCréditosPlanesPreguntas frecuentesApps de IA
Todas las appsChatGPTClaudeGrokPerplexityClaude CodeCodexGemini CLIOpenClawCursorVS CodeWindsurfOtros MCPPlataformas publicitarias
Google AdsMeta AdsLinkedIn AdsMicrosoft AdvertisingTikTok AdsChatGPT AdsAgencias y MCCFuentes de datos
Search ConsoleGoogle AnalyticsYouTubePerfil de EmpresaTag ManagerWebs y SEO
AI ServerWordPressSEO IntelligenceFraude de clicsReferencia de herramientas
Todas las herramientasGoogle AdsMeta AdsTikTok AdsLinkedIn AdsMicrosoft AdvertisingChatGPT AdsSearch ConsoleGoogle AnalyticsYouTubePerfil de EmpresaTag ManagerWordPressAI ServerSEO IntelligenceFraude de clicsMulticanalCuenta y facturaciónIdioma
Create Display Campaign
Creates a standard Google DISPLAY NETWORK campaign (PAUSED) + daily budget, such as a remarketing campaign shown only to site visitors and bid on viewable CPM.
- Tipo
- Hace cambios
- Créditos
- 5
- Plataforma
- Google Ads
- Aprobación
- Primero vista previa, se aplica tras tu aprobación
Qué hace
Creates a standard Google DISPLAY NETWORK campaign (PAUSED) + daily budget, such as a remarketing campaign shown only to site visitors and bid on viewable CPM. Unlike Demand Gen it runs on the Display Network only and can bid per 1,000 viewable impressions.
bid_strategy: MANUAL_CPM (default — viewable CPM / vCPM; set the amount per ad group with create_ad_group cpm_bid) | MANUAL_CPC | MAXIMIZE_CLICKS | MAXIMIZE_CONVERSIONS | TARGET_CPA (target_cpa required). Target CPM is NOT available for Display campaigns in the Google Ads API (Google rejects it), viewable CPM is the CPM option. exclude_youtube=true (default) adds youtube.com as an excluded placement so the ads stay off YouTube. Build order: create_display_campaign → set_campaign_targeting (locations + languages; WITHOUT it the campaign targets every country) → create_ad_group (cpm_bid for MANUAL_CPM) → upload_image_asset (landscape 1.91:1 and square 1:1 images, optional logo) → create_responsive_display_ad → manage_audience_targeting(ad_group_id, audience=<remarketing list>, mode=TARGETING) for a visitors-only campaign. confirm=false → dry-run.
La descripción está en inglés porque es el texto oficial que ve tu IA.
MCP: create_display_campaign
Cómo usarla
No llamas a las herramientas por su nombre. Escribe lo que quieres en ChatGPT, Claude u otro asistente conectado a Opus Growth; la IA elige esta herramienta cuando encaja.
Parámetros
| Nombre | Tipo | Obligatorio | Por defecto | |
|---|---|---|---|---|
| customer_id | string | Obligatorio | · | Google Ads customer account ID to query or change. Use the numeric ID returned by list_accounts; omit separators unless this tool explicitly says otherwise. |
| name | string | Obligatorio | · | Human-readable name for the resource being created or updated. |
| daily_budget | number | Obligatorio | · | Daily spending budget in the account currency, in the provider's expected numeric unit. |
| bid_strategy | string | Opcional | MANUAL_CPM | MANUAL_CPM · MANUAL_CPC · MAXIMIZE_CLICKS · MAXIMIZE_CONVERSIONS · TARGET_CPA · Provider bidding strategy to configure or query for the selected campaign or ad group. |
| target_cpa | number | Opcional | 0.0 | Target cost per acquisition in the provider's expected numeric unit and account currency. |
| exclude_youtube | boolean | Opcional | true | Youtube to exclude from this operation's result or change. |
| confirm | boolean | Opcional | false | Safety confirmation for a state-changing operation. Leave false to preview or validate; set true only after the user explicitly approves the shown change. |
Herramientas relacionadas
account_auditAccount Snapshotaccount_snapshotAdd Keywordsadd_keywordsAdd Negative Keywordadd_negative_keywordAdd PMax Imagesadd_pmax_imagesApply Recommendationapply_recommendationBudget Pacing Alertsbudget_pacing_alertsCompetitor Adscompetitor_adsConnect Business Profileconnect_business_profile