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Create Display Campaign
Creates a standard Google DISPLAY NETWORK campaign (PAUSED) + daily budget, such as a remarketing campaign shown only to site visitors and bid on viewable CPM.
- Tipo
- Faz alterações
- Créditos
- 5
- Plataforma
- Google Ads
- Aprovação
- Prévia primeiro, aplicado após sua aprovação
O que faz
Creates a standard Google DISPLAY NETWORK campaign (PAUSED) + daily budget, such as a remarketing campaign shown only to site visitors and bid on viewable CPM. Unlike Demand Gen it runs on the Display Network only and can bid per 1,000 viewable impressions.
bid_strategy: MANUAL_CPM (default — viewable CPM / vCPM; set the amount per ad group with create_ad_group cpm_bid) | MANUAL_CPC | MAXIMIZE_CLICKS | MAXIMIZE_CONVERSIONS | TARGET_CPA (target_cpa required). Target CPM is NOT available for Display campaigns in the Google Ads API (Google rejects it), viewable CPM is the CPM option. exclude_youtube=true (default) adds youtube.com as an excluded placement so the ads stay off YouTube. Build order: create_display_campaign → set_campaign_targeting (locations + languages; WITHOUT it the campaign targets every country) → create_ad_group (cpm_bid for MANUAL_CPM) → upload_image_asset (landscape 1.91:1 and square 1:1 images, optional logo) → create_responsive_display_ad → manage_audience_targeting(ad_group_id, audience=<remarketing list>, mode=TARGETING) for a visitors-only campaign. confirm=false → dry-run.
A descrição está em inglês porque é o texto oficial que sua IA vê.
MCP: create_display_campaign
Como usar
Você não chama as ferramentas pelo nome. Escreva o que quer no ChatGPT, Claude ou outro assistente conectado ao Opus Growth; a IA escolhe esta ferramenta quando ela serve.
Parâmetros
| Nome | Tipo | Obrigatório | Padrão | |
|---|---|---|---|---|
| customer_id | string | Obrigatório | · | Google Ads customer account ID to query or change. Use the numeric ID returned by list_accounts; omit separators unless this tool explicitly says otherwise. |
| name | string | Obrigatório | · | Human-readable name for the resource being created or updated. |
| daily_budget | number | Obrigatório | · | Daily spending budget in the account currency, in the provider's expected numeric unit. |
| bid_strategy | string | Opcional | MANUAL_CPM | MANUAL_CPM · MANUAL_CPC · MAXIMIZE_CLICKS · MAXIMIZE_CONVERSIONS · TARGET_CPA · Provider bidding strategy to configure or query for the selected campaign or ad group. |
| target_cpa | number | Opcional | 0.0 | Target cost per acquisition in the provider's expected numeric unit and account currency. |
| exclude_youtube | boolean | Opcional | true | Youtube to exclude from this operation's result or change. |
| confirm | boolean | Opcional | false | Safety confirmation for a state-changing operation. Leave false to preview or validate; set true only after the user explicitly approves the shown change. |
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