Opus Growth

Create Demand Gen Campaign

Creates a Demand Gen campaign (PAUSED) + a daily budget.

Type
Effectue des modifications
Crédits
8
Plateforme
Google Ads
Validation
Aperçu d'abord, appliqué après validation

Ce qu'il fait

Creates a Demand Gen campaign (PAUSED) + a daily budget. Ads/assets are added separately. bid_strategy: MAXIMIZE_CONVERSIONS (default) | MAXIMIZE_CLICKS (for a traffic/click objective — this is what a migrated Video Action campaign wants) | TARGET_CPA (target_cpa required, account currency). A CPC ceiling is NOT accepted on Demand Gen: Google rejects it with OPERATION_NOT_PERMITTED_FOR_CONTEXT on this channel (measured), so there is no cpc_bid_ceiling parameter — the cap only exists on Search/Display. To change the strategy after creation use manage_bidding_strategies.

GEOGRAPHY IS NOT SET HERE AND THE DEFAULT IS EVERY COUNTRY. Demand Gen keeps location and language on the AD GROUP, not the campaign, so this call cannot take them: a campaign created here and enabled without a further step runs worldwide. That happened on a live account — 714 clicks in six hours, one of them from the target continent. After creating the ad group, set the targeting with set_ad_group_targeting(ad_group_id=..., locations=...) and verify it with get_campaign_targeting(ad_group_id=...). Connected TV inventory is also on by default; for a traffic objective exclude it with manage_device_targeting(device='CONNECTED_TV', bid_modifier_pct=-100). confirm=false → dry-run.

La description est en anglais car c'est le texte officiel que voit votre IA.

MCP: create_demand_gen_campaign

Comment l'utiliser

Vous n'appelez pas les outils par leur nom. Écrivez ce que vous voulez dans ChatGPT, Claude ou un autre assistant connecté à Opus Growth ; l'IA choisit cet outil quand il convient.

Comme cet outil modifie votre compte, votre assistant affiche d'abord un aperçu exact du changement. Rien n'est appliqué sans votre accord et chaque modification est inscrite au journal d'audit.

Paramètres

NomTypeObligatoirePar défaut
customer_idstringObligatoire·Google Ads customer account ID to query or change. Use the numeric ID returned by list_accounts; omit separators unless this tool explicitly says otherwise.
namestringObligatoire·Human-readable name for the resource being created or updated.
daily_budgetnumberObligatoire·Daily spending budget in the account currency, in the provider's expected numeric unit.
bid_strategystringFacultatifMAXIMIZE_CONVERSIONSMAXIMIZE_CONVERSIONS · MAXIMIZE_CLICKS · TARGET_CPA · Provider bidding strategy to configure or query for the selected campaign or ad group.
target_cpanumberFacultatif0.0Target cost per acquisition in the provider's expected numeric unit and account currency.
confirmbooleanFacultatiffalseSafety confirmation for a state-changing operation. Leave false to preview or validate; set true only after the user explicitly approves the shown change.