Opus Growth

Create Demand Gen Campaign

Creates a Demand Gen campaign (PAUSED) + a daily budget.

Tipo
Faz alterações
Créditos
8
Plataforma
Google Ads
Aprovação
Prévia primeiro, aplicado após sua aprovação

O que faz

Creates a Demand Gen campaign (PAUSED) + a daily budget. Ads/assets are added separately. bid_strategy: MAXIMIZE_CONVERSIONS (default) | MAXIMIZE_CLICKS (for a traffic/click objective — this is what a migrated Video Action campaign wants) | TARGET_CPA (target_cpa required, account currency). A CPC ceiling is NOT accepted on Demand Gen: Google rejects it with OPERATION_NOT_PERMITTED_FOR_CONTEXT on this channel (measured), so there is no cpc_bid_ceiling parameter — the cap only exists on Search/Display. To change the strategy after creation use manage_bidding_strategies.

GEOGRAPHY IS NOT SET HERE AND THE DEFAULT IS EVERY COUNTRY. Demand Gen keeps location and language on the AD GROUP, not the campaign, so this call cannot take them: a campaign created here and enabled without a further step runs worldwide. That happened on a live account — 714 clicks in six hours, one of them from the target continent. After creating the ad group, set the targeting with set_ad_group_targeting(ad_group_id=..., locations=...) and verify it with get_campaign_targeting(ad_group_id=...). Connected TV inventory is also on by default; for a traffic objective exclude it with manage_device_targeting(device='CONNECTED_TV', bid_modifier_pct=-100). confirm=false → dry-run.

A descrição está em inglês porque é o texto oficial que sua IA vê.

MCP: create_demand_gen_campaign

Como usar

Você não chama as ferramentas pelo nome. Escreva o que quer no ChatGPT, Claude ou outro assistente conectado ao Opus Growth; a IA escolhe esta ferramenta quando ela serve.

Como esta ferramenta altera sua conta, seu assistente mostra primeiro uma prévia exata da mudança. Nada é aplicado sem o seu sim, e cada alteração aplicada vai para o registro de auditoria.

Parâmetros

NomeTipoObrigatórioPadrão
customer_idstringObrigatório·Google Ads customer account ID to query or change. Use the numeric ID returned by list_accounts; omit separators unless this tool explicitly says otherwise.
namestringObrigatório·Human-readable name for the resource being created or updated.
daily_budgetnumberObrigatório·Daily spending budget in the account currency, in the provider's expected numeric unit.
bid_strategystringOpcionalMAXIMIZE_CONVERSIONSMAXIMIZE_CONVERSIONS · MAXIMIZE_CLICKS · TARGET_CPA · Provider bidding strategy to configure or query for the selected campaign or ad group.
target_cpanumberOpcional0.0Target cost per acquisition in the provider's expected numeric unit and account currency.
confirmbooleanOpcionalfalseSafety confirmation for a state-changing operation. Leave false to preview or validate; set true only after the user explicitly approves the shown change.