Herramientas de Microsoft Advertising

Generates a one-time authorization link to connect a Microsoft Advertising (Bing Ads) ad account.

Lists the user's connected Microsoft Advertising ad account(s).

Lists the ad groups in a Microsoft Advertising campaign.

Lists the ads in a Microsoft ad group.

Lists the account's audiences (remarketing / similar / combined) — for audience targeting.

Lists the campaigns in a Microsoft Advertising ad account (account_id).

Lists the conversion goals in the account — required for conversion-based bidding strategies (MaxConversions/TargetCpa).

Lists the keywords in a Microsoft ad group.

Lists the account's UET (conversion tracking) tags — required for conversion goals + remarketing.

Microsoft Advertising campaign performance report (spend/impressions/clicks/CTR/conversions).

Creates a campaign in Microsoft Advertising (starts PAUSED).

Deletes a Microsoft campaign (irreversible).

Sets a campaign's bid strategy.

Updates a campaign's daily budget.

Changes campaign status.

Creates an ad group in a campaign (starts PAUSED by default).

Creates a Responsive Search Ad (RSA).

Changes an ad group's status.

Changes ad status.

Adds keywords to an ad group.

Adds negative keywords to a campaign or ad group.

Updates a keyword's bid (bid>0) and/or status (Active|Paused).

Adds a demographic bid adjustment.

Adds device bid adjustments (all THREE TOGETHER — required by Microsoft).

Adds a geographic location target to a campaign using Bing LocationIds.

Creates a URL-based conversion goal.

Creates a remarketing audience — visitors of a specific page (URL).

Creates a UET (conversion tracking) tag.

Deletes a Microsoft audience (remarketing list, etc.).

Adds SITELINK and/or CALLOUT ad extensions to a Microsoft (Bing) campaign — the extra links and highlights that make the ad taller and lift CTR.

Sets WHEN a Microsoft (Bing) campaign is allowed to serve — e.g.

Lists the SITELINK and CALLOUT extensions attached to campaigns in a Microsoft (Bing) account, with their text, URLs and status — use it before adding more (duplicates are a common cause of disapprovals) or to find the id to remove.

Lists the NEGATIVE keywords currently blocking traffic on a Microsoft (Bing) campaign or ad group — run this when impressions drop unexpectedly, or before removing one.

Microsoft (Bing) performance BROKEN DOWN below campaign level — which ad group, ad, keyword, location, device or age/gender actually produced the clicks and conversions.

Searches Microsoft/Bing Advertising GEOGRAPHIC LOCATIONS by name and returns the numeric LocationId(s) required by add_microsoft_location_target.

SEARCH TERMS report for Microsoft Advertising (Bing) — the actual queries people typed, with the keyword that matched and its match type.

REMOVES sitelink/callout extensions: detaches them from the campaign and deletes them from the account library.

REMOVES negative keywords from a Microsoft (Bing) campaign or ad group — the undo for a negative that was added by mistake.

UPDATES a Microsoft (Bing) ad group's settings.

EDITS the copy of an existing Microsoft (Bing) Responsive Search Ad — swap a weak headline or description WITHOUT deleting and rebuilding the ad (a rebuild resets its performance history).

UPLOADS OFFLINE CONVERSIONS to Microsoft Advertising (Bing) — closes the loop between your CRM and your Bing ads, so bidding optimises toward real revenue instead of just form fills.