Opus Growth

Portfolio (Shared) Bid Strategy

Creates, updates, lists and assigns PORTFOLIO (shared) bidding strategies — Google Ads' Shared library → Bid strategies.

Type
Effectue des modifications
Crédits
5
Plateforme
Google Ads
Validation
Aperçu d'abord, appliqué après validation

Ce qu'il fait

Creates, updates, lists and assigns PORTFOLIO (shared) bidding strategies — Google Ads' Shared library → Bid strategies. This is the ONLY way to put a max/min CPC limit on Maximize Conversions, Maximize Conversion Value, Target CPA or Target ROAS: those strategies carry cpc_bid_ceiling/floor ONLY as a portfolio strategy, never on the campaign itself (which is why manage_bidding_strategies rejects max_cpc for them). action: • list: every portfolio strategy on the account with its limits and how many campaigns use it (read-only, no confirm needed). `limit` affects only one response page; use `page_token=next_page_token` for the cached remainder without a new query or credit. • create — makes a new portfolio strategy. name + strategy required. max_cpc = CPC ceiling, min_cpc = optional CPC floor, target_cpa / target_roas optional targets. • create_and_assign — create, then attach it to campaign_id in one step (the usual request: "cap Maximize Conversions at 50 TL on this campaign"). • assign — attach an EXISTING strategy (bidding_strategy_id, from action=list) to campaign_id. This replaces the campaign's own bidding settings. • update — change the NAME and/or the limits/targets of an existing strategy (bidding_strategy_id): pass name to rename it, max_cpc / min_cpc / target_cpa / target_roas to change its limits. Affects EVERY campaign using it. The strategy TYPE cannot be changed — create a new strategy for that. • delete — removes a strategy from the Shared library (bidding_strategy_id). Refused while any active campaign still uses it; it removes strategies attached to nothing. strategy: MAXIMIZE_CONVERSIONS | MAXIMIZE_CONVERSION_VALUE | TARGET_CPA | TARGET_ROAS | MAXIMIZE_CLICKS | TARGET_IMPRESSION_SHARE. Amounts are in the account currency (max_cpc=50 → 50 TL/click ceiling). To move a campaign back to its own (non-shared) bidding, call manage_bidding_strategies — it detaches the portfolio automatically. confirm=false → dry-run preview.

La description est en anglais car c'est le texte officiel que voit votre IA.

MCP: manage_portfolio_bidding_strategy

Comment l'utiliser

Vous n'appelez pas les outils par leur nom. Écrivez ce que vous voulez dans ChatGPT, Claude ou un autre assistant connecté à Opus Growth ; l'IA choisit cet outil quand il convient.

Comme cet outil modifie votre compte, votre assistant affiche d'abord un aperçu exact du changement. Rien n'est appliqué sans votre accord et chaque modification est inscrite au journal d'audit.

Paramètres

NomTypeObligatoirePar défaut
customer_idstringObligatoire·Google Ads customer account ID to query or change. Use the numeric ID returned by list_accounts; omit separators unless this tool explicitly says otherwise.
actionstringFacultatiflistlist · create · create_and_assign · assign · update · delete · Requested action for the selected resource; choose one of the actions allowed by this schema.
namestringFacultatif·Human-readable name for the resource being created or updated.
strategystringFacultatifMAXIMIZE_CONVERSIONSBidding, fetch, or analysis strategy accepted by this operation.
max_cpcnumberFacultatif0.0Maximum cost-per-click bid in the provider's expected numeric unit and account currency.
min_cpcnumberFacultatif0.0Numeric min cpc value for manage portfolio bidding strategy. Use the provider's expected unit, range, and precision.
target_cpanumberFacultatif0.0Target cost per acquisition in the provider's expected numeric unit and account currency.
target_roasnumberFacultatif0.0Target return-on-ad-spend value in the provider's expected percentage or ratio format.
campaign_idstringFacultatif·Exact campaign identifier to target. Use the ID returned by an Opus Growth list or create operation, not a display name.
bidding_strategy_idstringFacultatif·Exact bidding strategy identifier to target. Use the ID returned by an Opus Growth list or create operation, not a display name.
impression_share_locationstringFacultatifTOP_OF_PAGEANYWHERE_ON_PAGE · TOP_OF_PAGE · ABSOLUTE_TOP_OF_PAGE · Exact impression share location value for manage portfolio bidding strategy. Supply text in the provider's required format; when it selects an existing resource, use the exact identifier returned by the relevant list or search operation; matching the schema pattern.
impression_share_percentnumberFacultatif0.0Impression share percent expressed as the percentage format required by this operation.
confirmbooleanFacultatiffalseSafety confirmation for a state-changing operation. Leave false to preview or validate; set true only after the user explicitly approves the shown change.
limitintegerFacultatif0Maximum number of rows returned in this response. When the result has_more flag is true, continue with next_page_token rather than assuming the list is complete.
page_tokenstringFacultatif·Continuation token returned as next_page_token by a previous call. Leave empty for the first page; pass it unchanged to retrieve the cached next page.