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Référence des outils

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Create & Run Experiment

Creates and runs a Google Ads custom EXPERIMENT (A/B test with a traffic split) on an existing Search or Display campaign: a control arm (the original campaign) and a treatment arm (a draft copy that gets the change),…

Type
Effectue des modifications
Crédits
3
Plateforme
Google Ads
Validation
Aperçu d'abord, appliqué après validation

Ce qu'il fait

Creates and runs a Google Ads custom EXPERIMENT (A/B test with a traffic split) on an existing Search or Display campaign: a control arm (the original campaign) and a treatment arm (a draft copy that gets the change), such as a different landing page (final URL) or ad text on a share of traffic.

Steps (one action each): 1. create — campaign_id, name, treatment_percent (1-99, default 50), optional start_date/end_date (YYYY-MM-DD). Creates the experiment in SETUP and the treatment draft campaign. Nothing serves yet. 2. set_final_url — experiment_id, new_final_url; optional ad_group_id (an ad group id of the ORIGINAL campaign) and/or old_final_url to limit which treatment ads change. Changes the landing page of the treatment ads only. replace_text — experiment_id, find_text, replace_text; optional ad_group_id. Replaces text inside the treatment RSA headlines/descriptions. 3. schedule — experiment_id. Starts the experiment on its start date (Google requires at least one change in the treatment first). • results — experiment_id. Control vs treatment clicks, impressions, CTR, conversions, cost and a significance test for CTR and conversion rate. Read-only. • status — experiment_id. Arms, split, draft/treatment campaign and the treatment ads with their final URLs. Read-only. To end, apply the winner (promote) or delete an experiment use list_experiments (action=end|promote|remove). Writes need confirm=true; confirm=false returns a preview. The original campaign is never edited by this tool; while the experiment runs Google locks its bidding/budget/targeting.

La description est en anglais car c'est le texte officiel que voit votre IA.

MCP: manage_experiment

Comment l'utiliser

Vous n'appelez pas les outils par leur nom. Écrivez ce que vous voulez dans ChatGPT, Claude ou un autre assistant connecté à Opus Growth ; l'IA choisit cet outil quand il convient.

Comme cet outil modifie votre compte, votre assistant affiche d'abord un aperçu exact du changement. Rien n'est appliqué sans votre accord et chaque modification est inscrite au journal d'audit.

Paramètres

NomTypeObligatoirePar défaut
customer_idstringObligatoire·Google Ads customer account ID to query or change. Use the numeric ID returned by list_accounts; omit separators unless this tool explicitly says otherwise.
actionstringObligatoire·create · set_final_url · replace_text · schedule · results · status · Requested action for the selected resource; choose one of the actions allowed by this schema.
campaign_idstringFacultatif·Exact campaign identifier to target. Use the ID returned by an Opus Growth list or create operation, not a display name.
experiment_idstringFacultatif·Exact experiment identifier to target. Use the ID returned by an Opus Growth list or create operation, not a display name.
namestringFacultatif·Human-readable name for the resource being created or updated.
treatment_percentintegerFacultatif50Treatment percent expressed as the percentage format required by this operation.
start_datestringFacultatif·Inclusive start date for the requested period, in the format required by this tool.
end_datestringFacultatif·Inclusive end date for the requested period, in the format required by this tool.
new_final_urlstringFacultatif·New final url URL used by manage experiment.
old_final_urlstringFacultatif·Old final url URL used by manage experiment.
ad_group_idstringFacultatif·Exact ad group identifier to target. Use the ID returned by an Opus Growth list or create operation, not a display name.
find_textstringFacultatif·Exact find text value for manage experiment. Supply text in the provider's required format; when it selects an existing resource, use the exact identifier returned by the relevant list or search operation.
replace_textstringFacultatif·Exact replace text value for manage experiment. Supply text in the provider's required format; when it selects an existing resource, use the exact identifier returned by the relevant list or search operation.
confirmbooleanFacultatiffalseSafety confirmation for a state-changing operation. Leave false to preview or validate; set true only after the user explicitly approves the shown change.
Account Auditaccount_auditAccount Snapshotaccount_snapshotAdd Keywordsadd_keywordsAdd Negative Keywordadd_negative_keywordAdd PMax Imagesadd_pmax_imagesApply Recommendationapply_recommendationBudget Pacing Alertsbudget_pacing_alertsCompetitor Adscompetitor_adsConnect Business Profileconnect_business_profile