Documentación / Referencia de herramientas

Herramientas de Perfil de Empresa de Google

Herramientas para el Perfil de Empresa de Google (My Business): información/ubicaciones de empresa, leer y responder reseñas de Google, entradas de novedades.

Conexión y ubicación · 2

gbp_list_locations1 créditos

Lists all business locations across the connected Google Business Profile accounts (name, address, phone, website).

gbp_location_details1 créditos

Reads all information for a business location: name, address, phone, website, description, categories, business hours, THE SERVICES THE BUSINESS OFFERS, and the Maps link.

locationservices_limit

Reseñas · 2

gbp_reply_review2 créditos

Writes/updates a public REPLY to a Google review.

reviewreplyconfirm
gbp_reviews1 créditos

Lists a business location's Google reviews (stars, reviewer, text, date, reply status, and when the reply was written) + the average rating and how many are still UNANSWERED.

locationlimitoffsetonly_unansweredsummary_only

Actualización y publicación · 2

gbp_create_post3 créditos

Publishes an UPDATE post (local post) to the Business Profile — visible on Maps/Search.

locationsummarycta_typecta_urlimage_urllanguageconfirm
gbp_update_location3 créditos

UPDATES the business listing on Google Maps/Search: phone, website, description, business NAME (title), the ADDRESS, opening HOURS and CATEGORIES.

locationphonewebsitedescriptiontitlehoursprimary_categoryadditional_categoriesaddress_linescityregionpostal_codecountryclear_additional_categories

Otras

add_location_assetsgratis

Attaches Google Business Profile LOCATION assets (store address, map pin, "Get directions", call-from-map) to the account's ads.

customer_idcampaign_idconfirm
gbp_complete_verification2 créditos

Completes a PENDING verification by entering the PIN/code Google sent (postcard, SMS or email).

verificationpinconfirm
gbp_create_location5 créditos

CREATES a NEW Google Business Profile listing (a new business on Maps/Search).

titleaddress_linescityregionpostal_codecountryprimary_categoryphonewebsitehoursdescriptionaccountconfirm
gbp_insights1 créditos

Google Business Profile PERFORMANCE insights — how customers find and act on the listing on Google Search & Maps: impressions (search + maps), phone CALLS, direction requests, website clicks and bookings, totalled over the last `days` (defa

locationdays
gbp_list_photosgratis

Lists the PHOTOS already on a Business Profile — each one's category, Google URL, thumbnail and id — and can delete one.

locationcategorylimitdelete_photoconfirm
gbp_list_postsgratis

Lists the local posts already PUBLISHED on a Business Profile location — newest first — and can delete one.

locationlimitdelete_postconfirm
gbp_manage_services3 créditos

Manages the SERVICE LIST on a Google Business Profile (the "Services" block shown on Maps/Search) — the field gbp_location_details returns as `services`.

locationactionservicesconfirm
gbp_search_categories1 créditos

Searches Google Business Profile CATEGORIES by name (e.g.

queryregionlanguage
gbp_search_keywords1 créditos

The actual SEARCH TERMS people typed on Google Search & Maps before the business listing appeared ("searches used to find your business" in the Business Profile dashboard) — the only source that shows WHICH queries a location ranks for loca

locationmonthslimitinclude_low_volumeoffset
gbp_social_links2 créditos

Reads and sets the SOCIAL MEDIA LINKS on a Google Business Profile: Instagram, Facebook, X (Twitter), LinkedIn, YouTube, TikTok, Pinterest, WhatsApp and the appointment link.

locationlinksremoveconfirm
gbp_start_verification3 créditos

STARTS verification of a business listing so it becomes visible on Maps/Search.

locationmethodphoneemailmailer_contactconfirm
gbp_update_photo_category1 créditos

Moves a photo ALREADY on a Google Business Profile into a different CATEGORY, in place — without deleting and re-uploading it, which would lose the photo's view count, upload date and history.

locationmedia_idcategoryconfirm
gbp_update_post3 créditos

Edits an ALREADY PUBLISHED Google Business Profile update post in place — the text, or the call-to-action button — without deleting it.

locationpostsummarycta_typecta_urlconfirm
gbp_upload_photo3 créditos

Adds one or SEVERAL PHOTOS to the Google Business Profile listing (visible on Maps/Search) in a single call.

locationimage_urlcategoryimage_urlsconfirmallow_any_ratio
gbp_upload_video3 créditos

Adds a VIDEO to a Google Business Profile (shown on Maps/Search) — the video counterpart of gbp_upload_photo, which only takes images.

locationvideo_urlcategoryconfirm
gbp_verification_options1 créditos

Shows which verification methods Google offers for a business listing (postcard to the address, phone call, SMS, email, or instant) and the current verification state.

location