Google Ads

Account hygiene audit: finds wasteful keywords and low Quality Score.

ONE-CALL ACCOUNT PICTURE for one ad platform: inventory, change dates, lifetime and recent performance and account…

BUDGET PACING — projects this month's spend against the daily budget; flags campaigns that will OVERspend (over) or…

Fetches a brand's or domain's live ads from one public ad library.

Conversion tracking health — audits conversion actions: paused/removed, and zero recorded data over the lookback window.

Explains what the unified read tools can do: with no argument it lists every platform get_report / list_entities…

Reports how each ad EXTENSION performs: sitelinks, callouts, the call button, images, structured snippets, business…

Finds Google's location targeting IDs by name — search a place, get back its id, its administrative LEVEL (District /…

GOOGLE ADS ONLY — reads the full content of Google Ads ads (RSA headlines/descriptions, URL, status) together with…

Reads a campaign's CURRENT ad schedule (day/hour blocks + minutes + bid modifier + criterion_id).

Reads a campaign's CURRENT targeting: location (geo), radius/proximity targeting (radius + units + lat/lng), language,…

GOOGLE ADS ONLY — lists Google Ads account changes over the last N days IN DEPTH: who (user_email), from where…

Reads the SETTINGS detail of conversion actions: id, category, counting type (every/one), click/view-through lookback…

Reads the Google Ads tag info for conversion actions: Conversion ID (AW-...) + label, the 'send_to' value needed for…

Reads a Performance Max ASSET GROUP: its creative content (headlines/descriptions, images, videos) AND its SIGNALS —…

ONE report tool for EVERY connected platform.

Reads the actual NEGATIVE KEYWORDS inside a shared negative keyword list (shared set).

Runs ANY read-only Google Ads Query Language (GAQL) SELECT against a connected Google Ads account and returns the raw…

IMPRESSION SHARE analysis — for Search campaigns, your impression share, top-of-page and absolute-top share,…

Checks what happened to a problem the user reported with report_issue: whether it is still open or resolved, when it…

Google Ads Keyword Planner HISTORICAL METRICS for keywords you already have (not new ideas — use keyword_planner for…

Keyword OPPORTUNITIES — from the customer's OWN search-term + keyword data (does NOT require Keyword Planner approval,…

Generates keyword ideas from seed keywords with average monthly searches and competition (Google Ads Keyword Planner).

Google Ads keyword QUALITY SCORE OVER TIME — for diagnosing WHEN a Quality Score dropped and WHICH component caused it.

Keyword performance with Quality Score (and its three components) for every keyword that had impressions in the…

Reads the extension assets LINKED to a campaign (sitelink / callout / structured snippet / call / promotion / price).

Google Ads ad POLICY / DISAPPROVAL report — which ads were DISAPPROVED or limited, and WHY.

Lists the account's ASSET LIBRARY (Assets) — ALL asset types across the whole account (not just one campaign):…

Lists the account's audiences (remarketing / rule-based / customer-match / lookalike): id, name, type, membership…

Lists Google Ads CONVERSION ACTIONS with the columns of the Goals > Conversions > Summary table: name, id, category…

Lists Google Ads CONVERSION GOALS — the modern lever that decides which conversion CATEGORY is PRIMARY (biddable:…

Lists the CUSTOM conversion goals of a Google Ads account — the named bundles of conversion actions that campaigns can…

Lists the entities (campaigns, ad groups/ad sets, ads, keywords) of one connected ad platform with their IDs.

Lists a campaign's CURRENT extension assets (sitelinks, callouts, call, structured snippets, promotions, prices,…

Reads the LEADS people submitted through a Google Ads lead form — name, phone, email and the answers to your…

Lists ALL negative keywords that apply to the account: ad-group level, campaign level AND the SHARED negative keyword…

Lists Google's campaign recommendations + optimization score, WITH PROJECTED IMPACT (estimated +conversions / +clicks…

Lists the account's SHARED negative keyword lists (Shared Library → "Negative keyword lists" / shared sets, type…

Performance report (cost, clicks, impressions, conversions).

RESPONSIVE SEARCH AD (RSA) asset report — per HEADLINE and DESCRIPTION: impressions, clicks, cost, conversions,…

Search terms report: every search term Google reports for the period, one row per (ad group + matched keyword) with…

SMART NEGATIVE KEYWORD suggestions — finds SEARCH TERMS that trigger the ad and spend MONEY but bring NO CONVERSIONS,…

ADDS POSITIVE KEYWORDS to a Google Ads ad group (bulk): the keywords the ads show for.

Adds negative keywords at CAMPAIGN or AD GROUP level (to stop wasted spend) — ONE keyword or a WHOLE BATCH in a single…

Attaches IMAGES to a Performance Max asset group (required for the campaign to be eligible to run).

Applies or dismisses Google recommendations.

Generates an authorization link to connect Google Business Profile (My Business) — editing business…

Generates a one-time authorization link to connect Google Analytics 4.

Generates a one-time authorization link to connect a Google Ads account.

Generates a one-time authorization link to connect Google Search Console (organic search…

Generates a one-time authorization link to connect Google Tag Manager (full A-to-Z management:…

Generates a one-time authorization link to connect YouTube (channel + video performance: views, watch time,…

Copies one or more Google Ads AD GROUPS, with their contents, into another campaign of the same account (or duplicates…

Creates a new AD GROUP inside a Google Ads campaign — the layer between the campaign and its keywords/ads.

Creates an App (UAC) campaign (PAUSED).

Customer Match audience — creates an EMPTY list shell.

Creates an ad inside a Demand Gen ad group — a VIDEO ad (give youtube_video) or an IMAGE multi-asset ad (give image…

Creates a Demand Gen campaign (PAUSED) + a daily budget.

Creates a standard Google DISPLAY NETWORK campaign (PAUSED) + daily budget, such as a remarketing campaign shown only…

Creates a NEW Google Ads client account under a manager (MCC) account — for agencies onboarding a client without…

Creates a Google Ads LEAD FORM — the form that opens INSIDE the ad, so someone can leave their name and phone number…

Creates a Lookalike audience from seed audiences.

Creates a Performance Max campaign (PAUSED): budget + campaign + asset group + text and image assets.

Creates a RESPONSIVE DISPLAY AD in a Google Ads Display ad group (the ad of a create_display_campaign campaign).

Adds a Responsive Search Ad (RSA) to an ad group.

Creates a new Search campaign (starts PAUSED) + daily budget.

Creates a rule-based remarketing audience from website visitors (by page URL).

Dismisses one or more Google Ads recommendations.

Lists AND ends campaign experiments (A/B tests).

ATTACHES an audience to a campaign or ad group (or removes it) — the missing link that makes your audience lists…

Changes a campaign's bidding strategy.

Replaces the BUSINESS LOGO shown in a campaign's ads (the small square logo next to the business name).

Fixes the BUSINESS NAME shown in a campaign's ads — the one place a typo is visible to every person who sees the ad,…

Manage a campaign's PROXIMITY (radius / lat-lng circle) targeting — the radius targets that get_campaign_targeting…

Campaign-level settings (networks, location type, tracking template, EU political ads declaration, AI Max for Search),…

Creates a new conversion action.

Set a campaign's per-DEVICE bid adjustment — the WRITE side of the device criteria that get_campaign_targeting reads.

Creates and runs a Google Ads custom EXPERIMENT (A/B test with a traffic split) on an existing Search or Display…

Adds extension assets to a campaign — or to ONE AD GROUP when ad_group_id is given.

PAUSE / ENABLE / REMOVE an EXISTING Google Ads keyword, or change its max CPC bid.

Creates, updates, lists and assigns PORTFOLIO (shared) bidding strategies — Google Ads' Shared library → Bid strategies.

Google Ads 'auto-apply recommendations' (recommendation subscriptions): Google applying recommendations by itself,…

Manages SHARED negative keyword lists (Shared Library, account-level — the lists list_shared_negative_lists reads).

Pauses a campaign.

Removes (unlinks) extension assets from a campaign: the 'remove' counterpart to manage_extension_assets (sitelinks,…

Removes CAMPAIGN-level negative keywords (the undo of add_negative_keyword) — one or a WHOLE BATCH in a single call.

Switches WHICH single Google resource this account works on: a Business Profile location, a Search Console property, a…

Sets geographic and language targeting on an AD GROUP — the only place Demand Gen keeps them.

Sets a campaign's ad schedule (day/hour): serving hours and per-hour bid adjustments.

Turns account-level CALL REPORTING on/off — the prerequisite for Google to track phone calls from ads as conversions.

Sets a campaign's daily budget.

Sets geographic and language targeting on a campaign.

Edits a conversion action's VALUE/COUNTING settings; only the fields provided change: default_value (+…

Rename a Google Ads AD GROUP and/or change its default max CPC bid.

Turns a Google Ads AD GROUP on or off, or removes it: status 'ENABLED' to enable / resume / unpause / reactivate the…

Turns a single Google Ads AD on or off, or DELETES it: status 'ENABLED' to enable / publish / resume / unpause an ad,…

RENAMES a Google Ads CAMPAIGN and/or changes its status — the campaign-level counterpart of update_ad_group.

Turns a Google Ads campaign ON or OFF: status 'ENABLED' to enable / resume / unpause / reactivate / start serving a…

Makes a conversion action PRIMARY/SECONDARY (primary_for_goal); to change its default VALUE, counting or lookback…

Makes a conversion CATEGORY primary or secondary — the CORRECT lever for Smart Bidding in a goal-based account.

Edits a CUSTOM conversion goal: change which conversion actions it contains, rename it, or delete it.

Updates — or REMOVES — a Performance Max ASSET GROUP itself (not its individual assets): landing page (final_url),…

Adds AND removes text assets in an existing Performance Max asset group.

EDITS the copy of an existing Google Ads RESPONSIVE SEARCH AD (RSA) in place — swap, drop or add a headline or…

Edits an EXISTING sitelink in place: change its link text, its two DESCRIPTION lines, or the page it points to,…

ADJUSTS conversions you already reported — the refund/cancellation half of the closed loop.

Turns an image into a public image URL you can pass to any tool that needs one.

Uploads an image to the Google Ads asset library → returns the asset resource_name.

UPLOADS OFFLINE CONVERSIONS to Google Ads — the closed loop between your CRM and your ads.