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Send Meta Conversion Event (CAPI)

SENDS A SERVER-SIDE CONVERSION EVENT to Meta (Conversions API) — the fix for conversions lost to iOS 14+ / ad-blockers / cookie limits, and the only way to report sales that happen off the website (CRM, phone,…

Typ
Nimmt Änderungen vor
Credits
1
Plattform
Meta Ads
Freigabe
Erst Vorschau, nach Ihrer Freigabe angewendet

Was es tut

SENDS A SERVER-SIDE CONVERSION EVENT to Meta (Conversions API) — the fix for conversions lost to iOS 14+ / ad-blockers / cookie limits, and the only way to report sales that happen off the website (CRM, phone, showroom, POS).

pixel_id from list_meta_pixels. event_name: Purchase | Lead | CompleteRegistration | AddToCart | ViewContent | Contact | Schedule ... At least ONE identifier is required: email, phone, external_id, fbc or fbp. Email/phone are SHA-256 hashed locally; raw personal data never leaves the server. event_id: the SAME id as the browser pixel lets Meta de-duplicate automatically (no double counting). action_source: website | phone_call | chat | email | physical_store | system_generated | other (phone_call/physical_store for offline sales). test_event_code: routes the event to Meta's Test Events view without touching real reporting. confirm=false previews; confirm=true sends.

Die Tool-Beschreibung ist englisch, weil sie der offizielle Text ist, den Ihre KI sieht.

MCP: send_meta_conversion_event

So nutzen Sie es

Sie rufen Tools nicht beim Namen auf. Schreiben Sie in ChatGPT, Claude oder einem anderen mit Opus Growth verbundenen Assistenten, was Sie möchten; die KI wählt dieses Tool, wenn es passt.

Da dieses Tool Ihr Konto ändert, zeigt Ihr Assistent zuerst eine Vorschau der genauen Änderung. Ohne Ihre Zustimmung wird nichts angewendet, und jede Änderung landet im Audit-Log.

Parameter

NameTypPflichtStandard
account_idstringPflicht·Advertising account identifier to query or change. Use the exact ID returned by the relevant account-listing tool, not the display name.
pixel_idstringPflicht·Exact pixel identifier to target. Use the ID returned by an Opus Growth list or create operation, not a display name.
event_namestringPflicht·Provider event name to send, configure, or query.
emailstringOptional·Email address used by this operation, in a valid address format.
phonestringOptional·Phone number in the provider's required international or account format.
external_idstringOptional·Exact external identifier to target. Use the ID returned by an Opus Growth list or create operation, not a display name.
valuenumberOptional0.0Value to store, set, compare, or send, in the exact format required by this operation.
currencystringOptionalTRYCurrency code or value in the provider format required by this operation.
event_idstringOptional·Exact event identifier to target. Use the ID returned by an Opus Growth list or create operation, not a display name.
event_source_urlstringOptional·Event source url URL used by send meta conversion event.
action_sourcestringOptionalwebsiteExact action source value for send meta conversion event. Supply text in the provider's required format; when it selects an existing resource, use the exact identifier returned by the relevant list or search operation.
fbcstringOptional·Exact fbc value for send meta conversion event. Supply text in the provider's required format; when it selects an existing resource, use the exact identifier returned by the relevant list or search operation.
fbpstringOptional·Exact fbp value for send meta conversion event. Supply text in the provider's required format; when it selects an existing resource, use the exact identifier returned by the relevant list or search operation.
test_event_codestringOptional·Exact test event code value for send meta conversion event. Supply text in the provider's required format; when it selects an existing resource, use the exact identifier returned by the relevant list or search operation.
confirmbooleanOptionalfalseSafety confirmation for a state-changing operation. Leave false to preview or validate; set true only after the user explicitly approves the shown change.
Connect Meta Adsconnect_meta_adsCopy Meta Entitycopy_meta_entityCreate Meta A/B Testcreate_meta_ab_testCreate Meta Ad Setcreate_meta_adsetCreate Meta Campaigncreate_meta_campaignCreate Meta Carousel Adcreate_meta_carousel_adCreate Meta Custom Conversioncreate_meta_custom_conversionCreate Meta Dynamic Adcreate_meta_dynamic_adCreate Meta Engagement Audiencecreate_meta_engagement_audience